Welcome to your private Farmer Portal! This portal will help you sell and distribute your products through the MendoLake Food Hub.
If you have questions, please call our office at (707) 467-3238 or send us an email.
List Your Produce
Log into the Local Food Marketplace to list your produce for sale.
Download the Producer how-to guide
This document is full of information you need to sell and distribute your products through the MendoLake Food Hub. You can also scroll down to view a digital version.
Digital Producer How-To Guide
The Food Hub online store opens for sales twice a week:
- Sunday 7:00 a.m. – Monday 7:00 a.m.
- Wednesday 7:00 a.m. – Thursday 7:00 a.m.
Before each sales day, farmers (producers) login to their account on the Local Food Marketplace website and list what they have for sale. Listing is open for producers during these periods:
- Monday 7:30 a.m. – Wednesday 7:00 a.m.
- Thursday 7:30 a.m. – Sunday 7:00 a.m.
Orders come in through the website and then producers deliver the packed orders to the nodes on Mondays and Thursdays based on the specific details for their delivery area:
- Ukiah (click here to download directions and map) — Orders should be packed and delivered to the node by 6:00 p.m. on Mondays and Thursdays.
- Willits (click here to download directions and map) — Orders should be packed and delivered to the node by 4:00 p.m. on Mondays and Thursdays.
- Caspar (click here to download directions and map) — Orders should be packed and delivered to the node by 5:00 p.m. on Mondays and Thursdays.
- Upper Lake (click here to download directions and map) — Orders should be packed and delivered to the node by 2:00 p.m. on Mondays and Thursdays.
- Anderson Valley — Orders should be packed and delivered to the node by 2:00 p.m. on Thursdays.
- South Coast — To take advantage of the full sales period: List and drop off at the Caspar Node. For special orders or small quantities of produce, the Food Hub driver can meet producers at Surf Market for pickup on 12:00 on Tuesdays if arrangements are made in advance. Please contact the Food Hub directly for more information.
Ukiah Node Map & Directions
Click here to download the Ukiah Node Map & Directions. This node is located at:
160 Parducci Road
Ukiah, CA 95482
Located at Ukiah Wine Cache
Door Code: 8486
- From Hwy 101, take the Lake Mendocino Drive Exit
- 101 N, make a left onto Lake Mendocino Dr.
- Take the first right onto Tollini Ln. — next to the Parducci Sign
- Make a right on Parducci Rd.
- Make a left at the first driveway on Parducci Road (marked by a black mailbox at the driveway’s edge)
- Continue down the driveway (Passing a warehouse on the left) until you reach the end of the driveway and the second warehouse.
- The second warehouse has a door with a key pad above the handle. You can park alongside the fence across from the warehouse or beside the door. The door code is 8486.
- Once inside the warehouse, the node is a shipping container on the left side. There are two storage rooms inside the node. Consult the food hub manager prior to drop off for instructions on proper product placement inside the node.
Willits Node Map & Directions
Click here to download the Willits Node Map & Directions. This node is located at:
99 N. Lenore Ave.
Willits, CA 95490
Located at Strong Mountain Storage
Door Code: 5678
- From 101N, turn left toward Redwood Highway, turn left on Redwood Highway. From 101S, take the ramp to Redwood highway, turn left onto Redwood Highway.
- Turn left onto E. Commercial Street
- Turn left onto N. Lenore (the first road immediately after Mendocino College)
- Drive down N. Lenore until you see a sign for Strong Mountain Storage on the right-hand side. Make a right into the Strong Mountain Storage lot.
- On the right-hand side there is a wood office building, with two shipping containers to its left. The left-most container is the Willits Node. Park directly in front of the node.
- The door has a lock on it. The code is 5678. There are two storage rooms inside the node. Consult the food hub manager prior to drop off for instructions on proper product placement inside the node.
Caspar Node Map & Directions
Click here to download the Caspar Node Map & Directions. This node is located at:
Caspar, CA 95420
Located at Fortunate Farm (Along Highway 1, marked by a hanging road sign that says “Fortunate Farm”)
- Coming from Mendocino, heading north on Highway 1, it’s the first driveway on the right after Fern Creek Road. Coming from Fort Bragg, heading south on Highway 1, take the second left turn after Jughandle State Reserve. Use extreme caution when making the left turn. Turning around at Fern Creek Road is highly recommended.
- Continue straight down the driveway, passing various signs along the way, until you reach the end of the dirt road.
- There will be two main structures at the end of the road, a large open barn on the right and a barn on the left. You can park at the end of the barn on the left. The node is a large shipping container located directly behind the barn.
Upper Lake Node Map & Directions
Click here to download the Upper Lake Node Map & Directions. The node is located at:
80 State Hwy 20
Upper Lake, CA 95485
Located at Seely Farm Stand along Hwy 20 (marked by a red farm stand with yellow trim)
- From Hwy 20 East, it’s on the left-hand side, right before Mendenhall Ave.
- SPRING/SUMMER DROP OFF: Behind the farm stand, there is a shipping container under the carport on the left-hand side. Place product inside shipping container.
- FALL/WINTER DROP OFF: Product can be placed alongside the farm stand, beneath the awning, underneath a sign marked “Mendo Lake Food Hub.”
How to Log into the Local Food Marketplace
Click here to access your Local Food Marketplace account. Your login page includes tabs: Summary, Producer Info, Products, History, Reports.
How to Create a New Product
Once you’ve logged in, go to the “Products” tab, add new items by clicking on ‘Add Products to Sell’. You can choose from a list of pre-existing items or create a new item by clicking on the “Create a New Product” link.
- Product Name: Listings should be in the format of “Crop, Varietal” (e.g. Eggplant, Italian or Tomatoes, Cherokee Purple).
- Pricing Method: Leave as “Type A”
Base Unit: There are often multiple correct answers with this. With most produce, it works well to sell either by the pound or bunch.
- Unit Name: This should be in the format of the quantity of units per case. Examples: “16 bunch case”, “15 lb. case”, etc. If you have questions about what the pack size should be for your item please contact us and we’ll let you know what the standard pack is!
- Unit Price: Your price per case – it should be at least $25.
- Multiplier: This is the number of base units per case. The multiplier for a 16 bunch case of carrots would be 16. The multiplier for a 12 pint flat of cherry tomatoes is 12.
- Sort Order: Leave as 99
- UPC: Leave blank
- Tagline: This is up to you – it can be more information like a varietal name, information about the size, or information about the growing practices.
- Description: Also up to you – being clear and accurate is more important than using flowery language here. A good example might be “average 2 inch diameter, crisp and firm, great snacking size.”
- Picture: Good pictures are really helpful. An overhead picture of a full case is great if possible, but not required. For best quality, use indirect natural light (somewhere shady is great). To upload a new picture, click “Select Image” then “Upload a New Image to this Folder.” Select the image from your device that you want to use and click “Open.” Click “Save” to save the image, then click “Select” to choose that image for the listing.
- Click “Create Product” to finish the process. New products need to be approved by an admin at the Food Hub. The fastest way to have this done is to call or text 707-467-3238. Then the product is ready to list!
How to List a Product to Sell
- After you’ve logged in to your account, click on the “Products” tab to see the list of products you sell.
- Click the plus sign on the right hand side next to the item you want to list. If you hover over the plus sign, it will say “List this product in the current ordering period.”
- Next, list the number of base units you have for sale. If your base unit is a pound, and you have 30 lbs., enter “30.” (The system will automatically divide this into a number of cases for sale. This is a common mistake people make, often putting in the number of total cases for sale instead of the number of base units. Food Hub staff monitors the website for any errors, so we can fix it if you make a mistake, and if you have questions, feel free to call us!).
- Click “Update Availability” and now the product is listed for sale! Visit the online storefront by clicking on the icon of a person in the upper right hand corner to see if the listing appears correctly.
How to Check Your Orders
Check on any orders you have by clicking on “Detailed Pick Ticket” to see who ordered, what product, and quantities. (Note that the “notes for the delivery destination” is for the Food Hub staff – all you have to do is drop it off at your nearest node. We’ll take it to the customer, which will be indicated by a node or “Direct to Customer.”)
Packaging & Label Requirements
You are required to pack your produce in a CLEAN, sturdy produce box with a flat top. Remember that the boxes will be stacked, and your product may get bruised or crushed if not packed correctly. If products are rejected due to improper packaging such that the customer refuses the order, then we cannot pay you for that produce. Your box needs to be strong enough to be at the bottom of a stack of boxes and not collapse.
USED BOX POLICY: Used produce boxes must be lined with a clean plastic liner. Used produce boxes must be handled and stored according to food safety practices outlined in the Approved Source Certification required from all growers. Using the incorrect type of box, muddy, dirty, broken, or damaged boxes will result in your produce being rejected for sale by the Food Hub.
Make sure that the label is secure and legible. The Food Hub website generates labels automatically which will print on stickers. To print labels:
- Log in and click on Reports.
- Select Detailed Labels, Large (Avery 5163), and click the box for Break out multiple quantities into separate labels.
- Click Print Labels and be happy about how much time you saved handwriting labels!
Avery 5163 is the size of label to purchase, and the stickers are available online or at many office supply stores.
If you hand write labels, boxes should be labeled with the customer name, product name, quantity, case count, farm name, and delivery date. For example:
2 of 3 cases
A Berry Good Farmer (Organic Registration Number)
Please make sure that the label is secure and legible.
Payments & Records
You do NOT need to invoice the Hub or the customer. The online software generates invoices and pick tickets. The Hub collects from the customer and pays producers from the pick tickets. If you want to refer back to records click on the “History” tab in your login page.
We pay on a net-14 day schedule, meaning you can expect a check in the mail within 3 weeks of the sales period.
Frequently Asked Questions
How does the Food Hub markup work?
We charge our wholesale customers an extra 17-20% to cover the cost of sales and delivery, which keeps the Food Hub up and running. Many food hubs charge up to 30%, and we’re proud to be able to provide our services at a low cost to buyers. Farmers can currently use the service free of charge.
I heard the grant is ending in 2019. What does that mean?
We’re transitioning to become a grower cooperative, which means that farmers will own
the Food Hub. We will still have paid staff and day-to-day operations will essentially be
the same. If you’d like to get involved with this transition, email us.
I’ve been selling to a restaurant down the road from me for the last 20 years. Do I have to start selling to them from through the Food Hub if I want to list my produce for sale to other customers?
No. We’re not here to replace long-standing relationships. The Food Hub is here to make life easier, getting you extra sales from new customers and saving you lots of time on delivery and transportation. This is all really just an elaborate carpooling scheme: If one farmer on the coast wants to sell two cases of kale to a restaurant in Lake County, the time and transportation costs are way too expensive to make it worthwhile. If we add several thousand dollars of other products to that same vehicle to deliver from several farms to many customers, it all becomes completely manageable. For your existing customers, you’re welcome to keep delivering to them if you want, or you can have us handle the delivery if you occasionally get too busy, or we’re happy to bring them on board!
Help / Contact Us
The team at the Food Hub is here to support you as we work together to increase the availability of local produce in our community. We know farmers have their hands full growing beautiful, nutritious food. Let us help make it easier for you to get your product to market and into the hands of more customers.
As you navigate the Food Hub question are bound to come up. Having difficulty with the website? Can’t figure out how to list a new product on the store? Are your box labels not printing correctly? Send us and email at email@example.com or give us a call here at the office (707) 467-3238.
The Food Hub team is here in the office 8:00am to 5:00pm Monday through Friday and 8:00am – 12:00pm on Sundays. If you call outside these hours, please leave a message and we will do our best to get back to you within the next business day.
We understand that emergencies happen:
- Roads close
- Equipment/refrigeration breaks (nodes too)
- Problems arise filling orders
In emergencies such as these, staff is reachable via the REMIND app. Don’t have the app on your phone? Click this link to down load the app and get connected with us -> https://www.remind.com/join/mlfarms or you can text @mlfarms to 81010.
Please note that Food Hub staff are not expected to answer calls made to their personal cell phones. Staff will not answer calls made to their personal phones outside of office hours.